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| Home > About Museum > ‘One Custodian for One Cultural Asset’ Campaign |
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| On January 26, 2006, AMOREPACIFIC Co., Inc., the parent company of AMOREPACIFIC Museum of Art signed an agreement with the Korean Cultural Property Administration’s to join the ‘One Custodian for One Cultural property’ campaign.
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| Since then, the Company has been actively involved in the safeguarding of key historic sites representing Korea’s tea tradition. These include the hermitage known as Ilji-am at Daeheungsa temple in Haenam, a site closely related to tea culture in late Joseon, Dasanchodang (the thatched cottaged used by Jung Yak-yong during his exile) in Gangjin, and the place of refuge for Kim Jeong-hui during his exile in Jeju Island. These places were homes to the three historic figures referred as the ‘three tea gods’ of Korea: Dasan Jeong Yak-yong, Chusa Kim Jeong-hui, and the venerable Monk Choui.
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AMOREPACIFIC’s participation in the campaign consists of monthly volunteer work by officers and employees, and involves financial support for building preservation, cleaning and weeding surrounding areas, and planting and growing tea shrubs around the historic sites. AMOREPACIFIC also supports events such as the Chusa Cultural Art Festival, replaces old tourist information signs, and promotes the sites to the public through the AMOREPACIFIC retail outlets and publications.
Another very important activity is the sponsorship for Lee In-se, an artisan and master craftsman of Soban (tray table). Lee was designated as National Intangible Asset No. 99, but struggles to maintain his work.
AMOREPACIFIC Museum of Art and AMOREPACIFIC Inc. will continue to identify and protect cultural properties so that they can be preserved for future generations. |
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