AMOREPACIFIC Museum of Art is dedicated to daily objects of craftwork and aims to discover the forgotten lives of the ¡®past¡¯ and the beauty hidden therein. It also displays works of modern art from both home and abroad, thereby contemplating on what women and beauty is, to discover the ¡®today¡¯ and look toward the ¡®future.¡¯ The museum will serve as a venue for relevant researchers, authors and visitors to meet and communicate. Going one step further, it will play a vital role in promoting Korean beauty to the rest of the world.
To this end, the museum plans to continue with the following activities.